International Market Centers (IMC) will open VOW Bridal & Formal Las Vegas at full capacity for the first time ever from August 15 to 17. At the Expo World Market Center, there are more than 110,000 square feet of bridal, social event, formalwear, and quinceanera supplies available. Retailers attending the event will have access to almost 150 distinct collections in addition to educational seminars, facilities, and unique experiences. We can’t seem to wait! Here are a few options from IMC’s flagship West Coast wedding event that you won’t want to miss:
In the first place, Melange de Blanc, a pop-up couture and designer bridal market, will exhibit 25 opulent designs alongside VOW Bridal & Formal at the event. Vera Wang Bride, Watters, Beccar, La Premiere, Maggie Sottero, Demetrios, and Wtoo are just a few of the well-known brands that will be offered.
A range of social event and formalwear shows will run concurrently with these wedding exhibits. These will feature Portia & Scarlett, Faviana, Jessica Angel, Jovani, and many more. Additionally, a number of collections, including House of Wu, Morilee, Mary’s Bridal, Princesa by Ariana Vara, and Ragazza, will showcase quinceanera collections and resources.
The expo will include a variety of social and educational activities that will further improve the shopping experience. For instance, the VOW Bridal & Formal and Melange de Blanc Tacos and Tequila Market Party will serve as the event’s official kickoff on August 15. After mingling, attendees may take advantage of two Pre-Market Insights seminars led by wedding design expert Nayri Kalayjian and bridal software business SYVO. Prepare your writing instruments, guys!
It goes without saying that merchants shouldn’t miss this opportunity! “The first ever VOW Las Vegas edition is even larger and better than what we had previously envisioned,” said Caron Stover, senior vice president of IMC, “with exhibitors showing wall to wall, eager to bring their collections to the West Coast.” Who could possibly oppose that?
Visit this page for further details and to sign up for the event.